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Oh my heart - Alumni Profiles
March 2013 Issue
When UGA put out a bid for a new public service announcement, Mike Martin pitched an idea that now airs for all the Bulldog Nation. Martin (ABJ ’95) and three other UGA graduates came together to collaborate on the task, dubbing themselves the Bulldog Collective. Their idea is now the iconic, distinctive Chapel bell commercial that made its first appearance last football season. “Any university can show happy students in classrooms and pretty trees and green grass,” Martin says. “We really tried to find things that made Athens unique, and the experience of being a student here unique.” He decided to center the spot on UGA’s famous Chapel bell, remembering the distinctive noise and celebratory nature of the bell. Then, the group contacted Athens’ own R.E.M. and gained permission to use their song “Oh My Heart” as the musical accompaniment. “They had never before allowed any of their songs to be licensed for commercial use,” Martin says. After securing the song …
Read full article at http://uga.edu/gm/ee/index.php?/single/2013/03/1799/.
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