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New West goes East - Alumni Profiles
March 2010 Issue
George Fontaine Jr. (ABJ ’04) shares his father’s passion for music, love for the University of Georgia and Athens, and calling to discover young talent. Following in the footsteps of George Fontaine Sr. (BBA ’76), owner of Austin, Texas-based recording label New West Records, the younger Fontaine now heads New West Records’ Athens office, the company’s new shipping and distribution operations center. Fontaine originally moved to Los Angeles to work for New West, but after a short stint devising marketing plans, helping with advertising and running street teams, he realized he missed living in the South. In 2006, Fontaine landed a job in Atlanta with Live Wire, working on radio promotions and getting music onto the airwaves. He says he would drive to New York to meet with radio stations and disc jockeys “just to have that crucial face-to-face interaction.” “It was a far drive, but heading home and hearing them play our music on the radio… that was a …
Read full article at http://uga.edu/gm/ee/index.php?/single/2010/03/701/.
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