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Making Moonshine - Alumni Profiles
March 2014 Issue
Moonshine is bottled in a flask and stored in a wooden box stuffed in a burlap sack, but it’s not actually bootlegged whiskey. It’s a cologne created by UGA graduates Charlie Holderness (BSFCS ’05), Matt Moore (BBA ’05) and Colin Newberry (AB ’05). After graduation, the Phi Gamma Delta fraternity brothers settled in different cities but kept in touch. Holderness moved to Greensboro, N.C., where he worked as an insurance salesman and started modeling; Moore pursued work in music and publishing in Nashville, Tenn.; and Newberry settled in Austin, Texas, after finishing law school. Sharing the details of their lives by email, they gradually began discussing the idea of starting a business together. “We certainly did not start out as friends thinking that we would ever start a fragrance company, but you know life works out that way,” Moore says. The three considered themselves Southern gentlemen—man’s man type of guys—and saw a void in the fragrance marketplace, which was dominated by …
Read full article at http://uga.edu/gm/ee/index.php?/single/2014/03/2099/.
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